The single most common reason wholesale football jersey orders get returns is sizing mismatch. Football jerseys run tighter than US/EU streetwear — a buyer who wears US Medium streetwear typically needs Large in a football jersey. Here is the region-by-region guide for getting your stock mix right.
Universal Size Table
| Size | Chest (cm) | Length (cm) | US Streetwear Equiv |
|---|---|---|---|
| XS | 92 | 68 | US XXS |
| S | 96 | 70 | US XS |
| M | 100 | 72 | US S |
| L | 104 | 74 | US M |
| XL | 108 | 76 | US L |
| 2XL | 112 | 78 | US XL |
| 3XL | 116 | 80 | US 2XL |
| 4XL | 120 | 82 | US 3XL |
USA Market (Resellers in the US)
US average body sizes run larger than global average. Recommended stock mix:
- S 5%, M 20%, L 30%, XL 25%, 2XL 12%, 3XL 6%, 4XL 2%
UK Market
UK runs slightly smaller than US. Recommended mix:
- S 8%, M 25%, L 30%, XL 22%, 2XL 10%, 3XL 4%, 4XL 1%
European Continental (DE/FR/IT/ES)
EU runs about 10% smaller than UK. Recommended mix:
- S 12%, M 30%, L 30%, XL 18%, 2XL 7%, 3XL 2%, 4XL 1%
LATAM (Brazil, Mexico, Argentina, Colombia)
LATAM mid-sized. Recommended mix:
- S 10%, M 28%, L 30%, XL 20%, 2XL 8%, 3XL 3%, 4XL 1%
Middle East (UAE, Saudi, Qatar, Egypt)
Middle East runs about 5% larger than EU. Recommended mix:
- S 8%, M 25%, L 30%, XL 22%, 2XL 10%, 3XL 4%, 4XL 1%
Southeast Asia (Indonesia, Thailand, Philippines, Vietnam)
SEA runs notably smaller. Recommended mix:
- XS 5%, S 25%, M 35%, L 25%, XL 8%, 2XL 2%
East Asia (Japan, Korea, China)
East Asia runs smaller than SEA. Recommended mix:
- XS 8%, S 28%, M 35%, L 22%, XL 6%, 2XL 1%
Africa (Nigeria, Ghana, South Africa, Kenya)
African markets run mid-to-large. Recommended mix similar to LATAM with slight skew to L/XL.
Top 3 Sizing Mistakes Resellers Make
- Ordering streetwear sizes: Buyers see "Medium" and assume it matches their streetwear. Always include the chest-and-length table in your product listing.
- Forgetting women's cut: Women's-team jersey demand is rising fast. Stock at least 5% of your volume in women's sizes for Arsenal, Chelsea, Lyon, USA, England.
- Skipping kids sizes: Kids 22-26 are the highest-volume kids range. Always include in stock — kids jerseys often have the highest profit margin (smaller fabric, same wholesale tier).