Custom-printed football jerseys are the highest-margin SKU for resellers. A $10 wholesale jersey plus a $1 name/number print resells for $35-50 at retail. Here is exactly how to place a custom bulk order without the costly mistakes.
1. Decide What Custom Means
There are four common levels of customization. Each has a different cost and lead time:
- Name + squad number only (player's name in the official font) — +$1 per piece, +2 days production.
- Name + number + sponsor logo (existing club sponsor reprinted) — +$1.50 per piece, +3 days production.
- Name + number + league patch (Premier League / Champions League / Coppa Italia sleeve patch) — +$2 per piece total, +3 days.
- Full custom team kit (your logo, your sponsor, your team name and numbers) — +$3 per piece for orders of 50+, includes vector setup and color matching. +7-10 days.
2. Prepare Your Print List
Send us your name-and-number list in this exact format:
SIZE NAME NUMBER M VINICIUS JR 7 L BELLINGHAM 5 XL MBAPPE 10 2XL RODRYGO 11
Place 1 name per row, all caps for the surname, font matches the official club font automatically. We accept up to 20 characters in the name field — longer names (multi-word) need a manual review.
3. File Formats for Custom Logos
For full custom team kits with your own logo, send the logo in one of these formats (in priority order):
- AI (Adobe Illustrator) — best, fully scalable, color profile preserved.
- SVG — second best, scalable, may need color adjustment.
- PNG (transparent background, 1000×1000 pixels or larger) — works but the edges may need cleanup.
- JPG (white or solid background) — we can convert but you pay a $30 setup fee.
Do not send screenshots or low-resolution social-media images. The print will look blurry and refunds will not cover that.
4. Name and Number Placement Rules
Standard football jersey print rules:
- Surname: Across the upper back, all caps, font size ~5 cm tall.
- Squad number (back): Below the surname, ~25 cm tall.
- Squad number (front): Centered chest, ~10 cm tall (optional, add +$0.50 per piece).
- Front number is officially mandatory for league play in Premier League, La Liga, Serie A. For retail floor stock, the front number is optional.
5. Sponsor Logo and Patch Rules
For league patches:
- Premier League sleeve patch: $1 each, placed on the right sleeve (left from wearer's perspective).
- Champions League patch: $1 each, placed on the right sleeve. Cannot be combined with a domestic-league patch on the same sleeve.
- Champions League Champion gold patch: $1.50 each, only for clubs that won the previous tournament.
- World Cup patch: $1 each, available for national teams only, placed at the center of the chest crest area.
6. Quality Control and Reprints
Every custom-printed jersey is inspected for:
- Print alignment within ±3 mm of center.
- No bubbles or peeling on the heat-press edges.
- Color match within Pantone tolerance.
If a piece fails inspection, we reprint at no cost to you. If a piece reaches you with a defect we missed, send a photo within 14 days and we credit the next order.
7. Lead Time Reality Check
Standard production: 10-15 days for orders under 100 pieces, 15-20 days for 100-500 pieces, 20-25 days for 500+ pieces. Add the DHL transit time (5-12 days) to your buyer-promise window.
For tournament-driven orders (Euro Championship, World Cup, Olympic, Champions League final), place your custom order at least 8 weeks before the event — shipping lanes and factory slots get tight in the final month.
Final Word
Custom-printed jerseys are the highest-margin SKU in football retail. Get the file formats right the first time, place your order with enough lead time, and your buyers will see professional-looking finished kits at a price you can comfortably resell.